5 Great Ideas for NFC Tags – NFC Advice

By , October 13, 2014 4:43 AM

5 Great Ideas for NFC Tags – NFC Advice

1. NFC Task Launcher
Launch your favourite apps and update your phones settings with a simple tap of your mobile phone. Using free mobile apps such as NFC Task Launcher for Android you can easily programme your NFC tags to trigger tasks on your NFC-enabled mobile phone. Examples include tapping an NFC tag on your car dashboard to launch a navigation app and enable GPS or tapping an NFC tag by your bedside to turn your phone to silent and set an alarm for the morning. The options are endless ! Click here for the RapidNFC step-by-step guide for NFC Task Launcher.
2. Out of Home Advertising
Enhance traditional printed media with the interactivity of NFC. NFC Smart Posters allow customers to download mobile vouchers, access local information, ‘like’ and ‘follow’ on social media or even purchase products by simply tapping their phone ! NFC Smart Posters are created by attaching a visible NFC tag to the front of the poster or applying a hidden NFC tag to the reverse of the poster, aligned to an NFC graphic or call to action.
3. Interactive Events
Supply each guest with an individually programmed NFC tag and offer a seamless experience. Each NFC tag acts as an ID chip and can be used for access control, registering interest and creating unique experiences. Better still each interaction can be logged via a mobile app so there is no need for expensive hardware or infrastructure. NFC tags are available in a range of event friendly formats such as NFC wristbands, access cards and badges.
4. Tourist Trails and Treasure Hunts
Place NFC tags at different points of interest, providing location specific information and content when they are scanned. A great example is the South Downs Way National Park, who have used NFC enabled sign posts to help visitors better explore their surroundings. This same logic can also be applied to treasure hunts, simply place an NFC tag at each location and log each ‘find’ via a mobile or web app.
5. Keep Customers Engaged with Dynamic Content

Just because an NFC tag is encoded to the same web address it doesn’t mean your content has to stay the same ! Regularly update promotions and information to encourage repeat scans of your NFC marketing. NFC tags are available in a large range of promotional products and include everything from NFC fridge magnets and window stickers through to NFC pens and even beer mats.

The Difference Between NFC and RFID – Explained

By , October 13, 2014 4:42 AM

The Difference Between NFC and RFID – Explained

RFID and NFC are two closely related wireless communication technologies that are used globally for a vast number of applications such as access control, asset tracking and contactless payments. RFID was first patented in 1983 and is the precursor to NFC, so we will begin there.
Radio Frequency Identification (RFID)
RFID enables a one way wireless communication, typically between an unpowered RFID tag and a powered RFID reader. RFID tags can be scanned at distances of up to 100 meters without a direct line of sight to the reader and as such RFID is used globally for asset tracking in warehousing, airport baggage handling, livestock identification and much more. RFID operates at a range of radio frequencies each with their own set standards and protocols.
RFID Frequency Band
Scan Distance
120-150 kHz (Low Frequency, LF)
Up to 10 cm
13.56 MHz (High Frequency, HF)
Up to 1 m
433 MHz (Ultra High Frequency, UHF)
1-100 m
865-868 MHz & 902-928 MHz (Ultralight High Frequency, UHF)
1-2 m
2450-5800 MHz (Microwave)
1-2 m
3.1-10 GHz (Microwave)
Up to 200 m
Near Field Communication (NFC)
NFC operates at 13.56 MHz and is an extension of High Frequency (HF) RFID standards. NFC therefore shares many physical properties with RFID such as one way communication and the ability to communicate without a direct line of sight. There are however three key differences.

1. NFC is capable of two way communication and can therefore be used for more complex interactions such as card emulation and peer-to-peer (P2P) sharing.

2. NFC is limited to communication at close proximity, typically 5cm or less.

3. Only a single NFC tag can be scanned at one time.

These properties were developed primarily to enable secure mobile payments and it is for this reason NFC is limited to singular and close proximity interactions. An important by-product is that NFC is now available in the majority of mobile phones and this is perhaps the most important difference between NFC and RFID.

NFC-enabled phones offer both businesses and day-to-day users slick and intuitive communication between mobile phones and between a mobile phone and an NFC tag. Examples include file sharing via Android Beam, instant connection setups between electronic devices and the ability to link everyday objects such as posters to online content. For more great NFC ideas – click here.

HF RFID
NFC
Operating Frequency
13.56 MHz
13.56 MHz
Communication
One way
Two way
Standards
ISO 14443, 15693, 18000
ISO 14443
Scan Distance
Up to 1 m
Up to 10 cm
Scan Tags Simultaneously
Yes
No

Thomas Challenger Thomas Challenger